adpeak
Direct-Response · Performance · Growth

WHERE 8-FIGURE BRANDS
BECOME
9-FIGURE BRANDS.

We're the operating partner for ambitious DTC and eCommerce brands ready to take the next step in scale. We operate alongside you until the numbers move.

Book a strategy call →
Free 30-min audit · no deck · no obligation
650%
Average revenue growth, first 12 months
€6M+
Monthly ad spend on average
193+
DTC brands operated since 2019
What we build

ONE OPERATING PARTNER. THREE WAYS IN.

01 · Consulting

Growth Consulting

A senior operating partnership for DTC founders scaling €5M → €50M+. Paid media, CRO, retention, brand and org design, with clear outcomes agreed upfront.

02 · Operator

Revenue Operator

We step in alongside you on a defined mandate: functional ownership of eCommerce growth, ramping the team underneath us, running the weekly cadence until the in-house bench is ready.

03 · Equity

Equity Portfolio

We take a stake in select consumer brands and operate hands-on alongside the founder for the long run. Patient capital, and our upside sits where yours does.

Case studies

SELECTED RESULTS.

CASE №01 - Northern apparel brand · DACH

€3.2M → €41M in 26 months without raising capital.

12.8×
Revenue multiple
+38%
Contribution margin
2.3×
New-customer ROAS
CASE №02 - Premium home goods · global

Doubled AOV and took half the growth off Meta.

2.1×
AOV
47%
Revenue off Meta
4.2×
Blended MER
CASE №03 - Nutrition · EU + US

Tripled LTV and cut the payback window sharply.

3.0×
12-month LTV
−41%
CAC payback period
Equity
Partner since 2024
Why adpeak

WHAT MAKES US DIFFERENT.

01
01
Operators, not advisors
We spent €100M+ as operators on the brand side, not as an agency.
02
02
Performance-aligned
Fixed retainer plus carry on results. We win when you win.
03
03
Selective
We take on a handful of new partners at a time, and a founding partner sits on every engagement.
04
04
Full P&L lens
We optimize contribution margin, not media KPIs. Every decision gets checked against the P&L.
How we work

FIVE STEPS. NO PITCH DECKS.

01
Inquiry
You send a short brief. We respond within one business day.
02
Discovery
A 30-minute call to understand the business, the team and the math.
03
Audit
A real audit of the account, the funnel and the unit economics - free, no obligation.
04
Proposal
A written engagement setting out scope, outcomes, KPIs and how performance is measured.
05
Operate
Weekly cadence with the founder. Full P&L visibility. Skin in the game.
What founders say
“The most commercially literate operators we've worked with. Period.”
- Founder, 9-figure DTC brand
“They turned down our retainer twice before saying yes. That's the standard.”
- CEO, premium consumer goods
“We brought them in for paid. They rebuilt the entire growth org.”
- Co-founder, beauty
“No theater, no decks. A spreadsheet, a calendar, and outcomes.”
- Founder, performance apparel
“Two quarters in, our forecast finally matched reality.”
- Founder, home & living
FAQ

FREQUENTLY ASKED.

01
Who is adpeak right for?
+
Founder-led eCom brands between €5M and €200M in annual revenue, with a category-leading product and a desire to operate, not just grow. We work best with founders who want a senior thought partner in the room, not another agency to manage.
02
How is this different from an agency?
+
Agencies sell hours and execution. We sell outcomes and ownership. Our fees are partly performance-based on consulting, and with select partners we take equity in lieu of fees. We don't have a media buying team; we restructure yours.
03
What does an engagement look like?
+
We scope each engagement around two or three specific targets: revenue, margin, a market launch, all agreed upfront. From there it's weekly working sessions with the founder and full P&L visibility.
04
Do you take equity in every brand?
+
No. Equity is reserved for a small number of brands where we have multi-year conviction and an existing operating relationship. We never lead with an equity ask; it's a conversation that happens, if at all, after we've operated together.
05
Why is everything under NDA?
+
Most of our clients are private companies whose strongest competitive advantage is that competitors don't know what's working. We protect that - even at the cost of louder marketing on our side.
06
What does it cost?
+
Pricing depends on scope and the type of engagement, so we don't quote a number here. We'll walk through it together and share concrete numbers on the intro call.
Start a conversation

TELL US WHERE YOU'RE STUCK.

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